Monthly Archives: November 2016

Business owners need to go to extra lengths to protect their business

With today’s weird weather and freak natural disasters, businesses have never been more at threat from mother nature. Whether you agree that humans are changing the climate or not, you can’t ignore that the climate is changing. This means that business owners need to go to extra lengths to protect their business. But, we’re only interested in the protection on the outside.

Weatherproofing

When it comes to protecting your premises from the elements you really need to look towards weatherproofing. A lot of businesses have large machinery or storage that has to be kept outside. If these items are made from wood or metal, they’ll almost certainly fall victim to the elements, without proper protection.  When it comes to protecting your business, a little investment is commonplace. It’s worth spending money on industrial coatings to avoid having to replace larger items. Professionals can often complete jobs like this on the day or over a few days. So, it won’t stop you from operating for too long. If you’re in an area that is prone to bad weather or storms, it could be worth looking into other weatherproofing as well. Protecting windows and doors can save a lot of money when freak winds strike.

Good Location

When you choose your offices or other business premises the location should be a key factor. You can almost entirely avoid the immediate threat of natural disasters and bad weather by choosing somewhere that isn’t prone to it. You have to do some research, but finding the answers is quite easy. The safest places tend to be inland, and away from rivers and lakes. Though, this safety can be compromised when wind comes into play. So, it’s important to be certain that your business will be safe where it is. Sometimes, freak weather and disasters occur. So, it can be hard to be confident in your location. But, rest assured that in most areas, other buildings and plant life can be a great boon

Plant life

This is a weird one. You wouldn’t expect nature to turn on you so much that even the plants are out to get you. But, they are. In buildings made of stone, you will usually find cracks. And, in these cracks, you’ll find plants. Although this may look nice, it’s a serious threat to the structure of the building. Plants will make cracks bigger and even completely destroy brickwork. Plants will also attract other animals, like insects. And, of course,insect infestations can be a horror to deal with. So, it’s best to make sure that any little plants are gone. Thankfully, you can hire a professional to deal with it for you. For most buildings, it’s only a day’s work. So, it won’t be too costly.

Hopefully, this will give you an idea of what you should do to protect your business from mother nature. Obviously, the threats that you face will differ based on your location. So, it’s important to make sure that you do plenty of research to find out what could cause your problems.

Top Tips For Getting Your Website Up And Running

Every business owner in the modern age recognises the importance of online presence. Never underestimate the power of a great website when it comes to getting your business off the ground. Modern customers turn to the internet for everything. If you don’t have a website they can browse, you’ll lose a significant amount of interest. Getting to grips with the website world can be a challenge if it’s new to you. Take a little time to work out how to make your website the best it can be by following these tips.

 

GET A GOOD DOMAIN NAME

A good domain name is the first thing you need to get a handle on. Once you’ve got your business name in mind, this will be a lot easier to find. Bear in mind that many domain names are already taken. Don’t settle for an alternative that includes a stream of numbers customers won’t remember. The shorter and snappier your domain name, the better. It might be worth checking which domain names are available before deciding. There are many domain name checkers out there which can show you whether you’re onto a winner.

 

MAKE IT EASY TO NAVIGATE

Ensuring your website is easy to navigate is essential. Online consumers search quickly, and your site needs to impress in a short amount of time. Don’t overload your site with unnecessary information. Ensure there’s clear navigation to each page. Put an overview of the services you offer on the main page, but keep it brief. If confronted by pages of information, customers will click straight off your site. Think of this as an elevator pitch. You only have the space of an elevator ride to sell your business. What would you say?

 

WEBSITE OPTIMISATION

Optimising your site for search engines will draw in a lot of traffic. Traffic is what you’re after. It’s a vicious cycle – the more traffic you get, the higher you’ll appear on search engines. But, how do you get the traffic in the first place? There are many website strategies you can use to help you out here. Using keywords is one way to optimise. Take steps, too, to get your site linked on already high ranking websites. Links are currency, and the more out there, the higher your site will appear.

 

UPDATE OFTEN WITH GOOD CONTENT

Keeping your website up to date is essential in keeping customer interest. There are pages that you won’t want to change but think about setting up a blog on your site which you change often. Customers are more likely to return if they know they’re going to see something different. Think, too, about the quality of the content you’re putting online. Once it’s out there, it’s hard to undo any damage. Only post things you want to be associated with your business. Bear in mind spelling and grammar before posting. Remember, this content is going to a direct link to your business. If you can’t get that right, customers will soon lose faith!

Create A Buzz Around Your Business

When starting a new business, the most difficult part is getting noticed by the public. In fact, many companies give up so quickly on marketing activities if they do not see a return on investment immediately. The truth of the matter is that brand awareness takes time. Short of a publicity stunt or national scandal, you will need to work hard and long to get the word out and build a following.

If you are up for the challenge and take the right steps, then you have a good shot of imposing a lasting impression on your target market.

Advertisements

Back in the “olden days,” if you wanted to drum up some new business, you would place an ad in the local paper. Guess what! Newspapers and magazines still exist. That’s right – print is not totally dead, and it’s still a good space to promote your brand.  Likewise, the internet has created a bunch of web space to place ads. Be sure to find websites that make sense; you wouldn’t want to put a web banner up for your plumbing company on a website for crafting classes.

Exhibitions

An even more effective way to promote your brand is by getting in front of your audience. Consider attending a local business exhibition for your industry. Depending on the show, you could reach thousands of potential clients or customers in just one day. The challenge will be standing out in a hall full of your competition. You know what they say – Go Big or Go Home.

Run a contest on social media driving attendees to your stand; have them mention your company in a post for a chance to win a big prize. This is a quick and immediate way to generate buzz for your stand at the show, while simultaneously pushing it out over the web. Another vital aspect to perfect is your exhibition stand. Differentiate yourself by building a stand with a company such as Nimlok, this will add an element of professionality and your competitors will be left hidden in the crowd.

Social Media

Social media is often thought of as a way to promote your business for free. True – most social media sites offer a public forum for you to showcase your brand. The problem is that your content is only getting pushed out to those in your immediate circle (usually). In order to expand your reach, you’ll either have to get clever with hashtags or pay for sponsored posts.

That said, social media profiles are necessities. Sign up for (and maintain) all of the accounts that are available to you. It is very important to have multiple points of visibility for your company.

Industry Forums

Look for ways to get involved with your industry community. A great way to do this is by finding out where your target market goes for advice in your industry. Many times, you will be able to chime in on open forum where you can voice your expertise. The main focus should be building up your reputation as an expert in the field. Don’t try to sell yourself or your business to those on the forum threads. Just leave your business email address or website as your contact information. It’s subtle and you won’t come across as a money-hungry sales person.

The rise of technology has made it a lot easier to create buzz around your business. While the opportunities are more accessible, the challenge is finding the right strategy. With patience and hard work, your business will receive the recognition it deserves. Cover all the bases by creating numerous points of visibility, from in-person events to print ads. Focus on distributing your brand everywhere and building up your reputation as an expert in your industry. Your audience will have no other choice than to trust the best.