Monthly Archives: December 2016

Learn Marketing Lessons From Red Bull

Red Bull is, in many ways, a fantastic company. If you’re old enough, you’ll remember how Red Bull went from nothing to a global brand, seemingly overnight.

As with most “overnight” success stories, Red Bull’s rise to fame had been a long time in the making. In the space of three decades, the company went from startup to international mega-corporation. But just because there was quite a bit of lead time before the firm hit it big, doesn’t mean that there isn’t anything we can learn from them. Quite the contrary: Red Bull have been at the forefront of incredible marketing from day one, and they’ve managed to muscle their way into a space that everybody thought was dominated by the likes of Coca-Cola.

In 2015, Red Bull made nearly $12.5 billion in sales, spending more than 20 percent of its budget on advertising. So what are they doing right and what can we learn from them?

They Are “Customer-Centric”

Most brands don’t put their customers at the center of what they do. Instead, they see their customers as a means to an end. But Red Bull takes a different approach. At times, it seems as if selling energy drinks is the company’s secondary objective. Its primary objective appears to be about doing things besides selling drinks with a lot of caffeine. If you go to the homepage on the Red Bull website, you won’t find a product page. Instead, you’ll find a bunch of information about exciting events that the company is sponsoring as well as a bunch of fun activities that customers can enjoy. It seems as though Red Bull’s strategy is to put on events, and then hope that people buy its products while they attend them. In effect, Red Bull pre-empted content marketing – not in the sense that it produced a bunch of blogs for its website, but in the sense that it recognized that the way to get people interested in what it was doing was to do things that were, well, interesting.

They Use “Experiential Marketing”

Whenever you see event display teardrop banners with the Red Bull logo, you know that something really exciting is going on. It’s thanks to Redbull that the whole world is now enamored by the sport of flugtag racing. It’s this craziness, as well as the fact that the sport is something truly unique and exciting, that made the company really stand out. No other company in the world is so synonymous with a sport as Red Bull is with its crazy experiential marketing sports.

This type of marketing is the ultimate soft sell. It gives people the excitement and the fun that they crave and it perfectly complements the company’s products: energy drinks that “give you wings.” What’s more, the company doesn’t shy away from doing things on a big scale. Its events are designed to be global in their appeal and are often conducted in the most conspicuous of locations. As Donald Trump might say, Red Bull likes to do things “big league.”

Get a Great Website for Your Business

More than 80% of consumers use the internet to locate products and/or services and to access information. Before potential customers make online purchases, they check the information available on the internet relating to the product and do an evaluation before making a purchasing decision. Take note that the user’s experience in using your website can affect his decision – whether he should purchase from you or from the competition.

Here are 6 reasons why your business needs a website:

1. It helps you gain authority.

Without a website, customers will have a difficult time finding you. A good website that is well-maintained helps your business to be found as well as gain authority. This is particularly important for home-based businesses which do not have physical stores. On average, customers will visit three stores or websites before making a purchase.

2. It is a marketing tool.

A good website can be an effective marketing tool for your products and/or services. It can actually act as your anchor for all your marketing and advertising efforts. You should make it possible for internet users to access your business information including product details and promotional content. Remember that your website is available to existing and potential clients 24/7 /365 giving them a platform to review your products and services from their computer or mobile devices. This means that you’ll get continued exposure of your product to customers anywhere, anytime. It is like having someone around the clock marketing your product.

3. It helps you reach out to new customers.

A website can be a good platform to connect with potential customers. In many situations, people turn to the internet to seek solutions for their current problems. With a website, your business stands a chance to be a potential problem solver. It is also possible to optimise your website with keywords related to your industry. If you need help, contact the experts of a website design company based in Manchester for great results.

4. It helps you to sell online.

You can use your website to sell products and services. With the proliferation of online checkout solutions, you can sell a product and receive payments conveniently. It is also possible to offer discounts and make the information available since your website acts as a digital brochure. It simplifies sales for your sales people as well as your clients.

5. It helps you to target a broader market.

As a small business owner, you can use your website to reach out to a wide range of clientele. Your website can help you reach the global market and increase your sale revenue significantly.

6. It keeps your customers informed.

It takes time to prepare information and make it available to your customers when using brochures, face-to-face discussions or emails. With a carefully-crafted product catalogue on your website, you can provide relevant information to your customers in no time. It is even easier and cheaper to update your product catalogue on the website than on print material. Make use of your website to inform your clients about new products, business events, special promotions and other news. It also promotes client interaction making it easier to get feedback on your products and services.

Consult a website design company and get the best website for your business. Do not hurt your business anymore. It is time to take action and enjoy the benefits of a good website.

Through a normal escrow transaction

If you’ve ever bought a house or been involved in another large transaction, then you’ve probably heard the term “escrow” before. But, what on earth does it mean? Well, it’s quite simple. This post will go through a normal escrow transaction, to help you understand.

There are many different types of escrow. Some involve money, which are more common. Others involve different assets, like software source code or property. But, the idea is still the same. In principle, an escrow transaction will involve a buyer, a seller, and a third party. The third party holds any funds or assets that are to be transferred until both the buyer and seller are happy that all of the terms have been met.

Of course, this seems a little odd. Why add a middle man to a normal transaction? Well, in most cases, it’s done for protection. Say a company wants to buy a piece of software to use on a regular basis. Most developers won’t sell their source code because it would give the buyer the ability to resell the software. It also makes it harder for the developer to keep the buyer paying for any services. So, the software developer will only sell a company a compiled product; that can’t be taken apart. But, what happens if the developer goes out of business?

That would leave the buyer without a product or way to update it. This is where the third-party comes in. They securely store the source code, to eliminate both other parties concerns.

The third-party is trusted because they handle lots of escrow transactions every year. They’re experienced and have the infrastructure to keep assets safe. Of course, the buyer and seller don’t just rely on this. Both a financial and software escrow company have to be licensed to deal with these transactions. Alongside this, they will also have extensive legal agreements in place, that they can’t risk breaking. This means that they have to operate by the book and be careful with the assets they hold. If not, they risk losing all of their customers.

Obviously, these sorts of transactions are complicated and very involved. This is an additional benefit of having a third-party, to both the buyer and seller. It means that they don’t have to deal with the legal side of things, giving them both confidence that they’re not being ripped off. It also means that they don’t have to worry about any loose ends. Neither the buyer or seller has to worry that the transaction will terminate prematurely or without all of the terms met. Without it, it would be very hard to stop dodgy business occurring.

Of course, the law is different in every country. So, before committing to a transaction like this, you should make sure it satisfies your own country’s legal requirements. This means doing a little bit of research. Hopefully, though, this should give you enough to start working on your own big bucks transactions with confidence. It’s worth putting in extra effort to make sure that your property and rights are protected.