The 9 Most Unanswered Questions about Marketing

Marketing Strategy Over Time: Old Ways Vs. The New Ways

The huge multimedia industry of today is not only dominating us, it has literally gobbled us and to think that there are countless more ways in doing media marketing is almost inconceivable. Since we are wired to get attracted to new fads and crazed saying no to new interests in the media industry such as Pinterest, Google+ or LinkedIn is very hard for us to do. These newly found media interests holds the key to supremacy in media marketing as it provides opportunity in data trailing at a less costly price. However, the new way is not the only available route for you to take. Therefore, the marketing confrontation begins.

The new way in music today is to like new popular artists like One Direction, but still not all of us can say that they are better than the legends in the industry such as Beatles. The same also applies to marketing. There are traditional methods that are still considered the best route to take: powerful, compelling and effective.

Basically, if you are looking to create a bigger impact, you have to combine the new avenues with the old ways in a single marketing strategy.

The Powerful Word of Mouth

If a cheap but effective marketing strategy is what you are looking for then have no worries since the word of mouth can make this happen for you. This is one of the oldies but goodies in terms of marketing mediums, and you should know that this marketing strategy have come a long way. The word of mouth is a very effective marketing tool as no matter what kind of amazing marketing advertising you may have for the world, they would still trust the accounts of their family and friends more than your ads. Due to this reason it is high time that you formulate new marketing strategies like a reward merit for those customers that are loyal to you.

One of the best methods in doing this is to infuse an email marketing program with a referral program.

Use The Printing Advantage

One of the most common misconception is that printing strategies in marketing are very costly methods of marketing, which is very untrue. Though they may need a hefty amount of cash to be implemented, the truth is that they pack more punch than their counterparts in the world wide web. However, before you jump start your printing marketing strategy be sure to keep in mind that creativity is the key to success in this kind of strategy. Do not just catapult tons of mails and letters on customer’s letter boxes. You can instead make use of the invoice and orders and incorporate printed cards with a creative design and information of your new products and offers to the customers.

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