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A Guide to All Things Digital Marketing

In the last decade, the internet and social media has definitely changed the way how business operates. In order to maximize one’s marketing and advertising strategies it is important that a business has an online presence through social media and websites. You will notice that successful businesses own their own blog, social media profile and a website. It is important that you should not neglect the most effective marketing channel in today’s world and own website. However, having a website is not enough to make a name for yourself, it is important that you come up with and implement digital marketing strategies.

Why is Digital Marketing Important to Businesses?
Ever since the extensive reach of the internet, digital marketing has become the norm and more preferred method of advertising and promotion, because it is more affordable yet more effective than traditional marketing. Digital marketing makes use of different digital media like pictures, videos and blogs.

How Does Digital Marketing Work?
It is possible to use mobile devices, websites emails and instant messaging for digital marketing. Since it is all digital there aren’t many resources used, hence it has proven to be the most cost effective means of advertising and promotion. For a couple of hundred dollars, you can achieve in minutes what thousands of dollars in traditional marketing methods can achieve in days or weeks through the use of digital marketing.
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Two Methods of Digital Marketing
Push Digital Marketing- This is the type of advertising that gives audiences information about a product directly. This type of digital marketing is easy to monitor and track and involves sending emails and personalized messages to your target audience.
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Pull Digital Marketing – In this type of digital marketing, you think of ways to attract and “pull” more customers towards your business. This will compel the audience to take action, through the use of call to action buttons and phrases. You can use all sorts of internet based media such as videos, images, webpages and websites to attract your audience’s attention. While it is not personalized as the previous method, it is still an effective way to get the attention of more audiences.

Digital marketing is definitely something useful to all kinds of businesses, no matter how big the company is or how small your start up is if you want to succeed and maintain your success. Since digital marketing has become a norm, the need for reputable digital marketing teams and experts, such as Digital Hothouse, is more important than ever if you want your business to be a success.