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Increasing Awareness and Understanding About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. Call to action (CTA) uses either words, phrases or sentences which are incorporated into advertising messages, sales scripts or web pages, in order to encourage new or loyal customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more'”, “you may visit our store” or “call now”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

providing consumers with compelling reasons to buy promptly instead of deferring purchase decisions is the ultimate key to a powerful call to action. A CTA can be a demanding or non-demanding request like “watch this video” or “choose a color”. Call to action is also used by direct marketing companies such as flyers, brochures, catalogs and email campaigns in order to show customers how to take the next step and to create a sense of urgency around an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts as a means of persuasion, since it has long recognized that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers by successful sales representatives. When it comes to web design, a CTA can be a button, a banner or some type of text or graphic on a website, prompting a user to click it, continuing down a conversion funnel which is an important part of inbound marketing.

There are three essential things in common among call to action tag lines which include no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. No obligation statements reduces or removes the risk involved and in many cases are asking people to try a free trial instead of a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. You don’t really need to provide the instructions for digital offers as consumers ar enow more comfortable responding to them. You can always visit our website or homepage for related marketing methods such as social media marketing and digital marketing.

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